NZDM AWARDS - 2016

New Zealand Student Marketer of the Year

Strategy / Web /  App Design / 3D Printing / 3D Rendering

Contributions

My role was in both the marketing strategy and design outcomes. Working across a wide variety of design disciplines, our winning entry included both physical and digital elements including a working projector prototype!

Project Overview

The NZDM brief was targeted to Harmoney, NZ’s first Peer-to-Peer marketplace lending company. Selected 4th year university advertising departments were challenged to create a direct marketing campaign for eligible customers.
Harmoney projector student marketer of the year
website Harmoney student marketer of the year

Strategy & Design Wins

Teamed up with Sophie Cooper, our winning entry was developed while studying Otago University's 4th year advertisement specialist program Brandbach.
Mobile phone projector smoty

Designing the 'Wow Factor'

To create a true immersive experience for targeted Harmoney customers, an omni channel strategy was developed. A live app was created  which allowed users to easily top up, manage accounts & engage with Harmoney.

The cardboard projector enabled users to project content. This included a YouTube series presented by Leigh Hart along with various items  delivered to customers.
Harmoney mobile app student marketer of the year
Harmoney projector student marketer of the year
Harmoney chip student marketer of the year
malcs award speech

View All Cases

START A PROJECT

Transforming Raw Data

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Designing the future in 3D

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Learning-Based Storytelling

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Creativity In Vacant Spaces

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Educational
Animation

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Rebirth Of
An Icon

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NZ Student Marketer
Of The Year

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Calm Down Karen!!

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Jossi Wells Invitational

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Developing A Digital Brand

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Creativity In Vacant Spaces

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