Strategy / Web / App Design / 3D Printing / 3D Rendering
Contributions
My role was to illustrate the classically entitled and always demanding "Karen" This included creating a unique and fun look n' feel beer can label and beer tap label to be distributed throughout NZ.
Project Overview
I was fortunate enough to be contacted Rhyme x Reason to collaborate as an artist for the up-coming winter 22' range. The brief was to recreate a new label for their unique dark IPA beer "Calm Down Karen".
Where's the Manager?!
To create the ultimate Karen, inspiration was taken from a variety of classic hairstyles and salty expressions. We all have our own version of "Karen" in our mind, this "Karen" aimed to be the end-boss that leads the charge.
Karen is Everywhere
You can find Calm Down Karen nationwide in supermarkets, liquor stores and beer taps throughout New Zealand. For reviews and additional photos of Calm Down Karen, go check out Untapped.
